Web Scraping is an important and smart solution for every other industry, irrespective of their domain. The crucial information it delivers is that it provides actionable insights to gain a competitive edge over its competitors.
If you are still skeptical about web scraping uses, we have piled all the industries in which the tool has successfully displayed its application. In this article, we have mentioned web scraping use cases and applications from the market to help you take note of its usage.
Web Scraping Use Cases & Applications in Different Areas
Web Scraping Software has drastically changed the entire working process of multiple businesses. The different areas in which web scraping can be used is.
Public Relations
Every brand needs to maintain its public relations properly so that it remains in the good books of the customers.
Data scraping helps companies to collect and gather crucial information about their customer’s reviews, complaints, and praises, through different platforms.
The quicker you respond to the different outlooks of the customers, the easier it is to manage your brand image. By providing real-time information on such aspects, web scraping tools help you to successfully foster smooth public relations and build a strong brand reputation.
Data Science and Analytics
As the name suggests, the entire industry is dependent largely on the amount of efficient data provided on time. Web scraping helps data scientists acquire the required data set to further use in different business operations.
They might use such crucial information in building machine-learning algorithms and thus require a large volume of data to improve the accuracy of outputs. The presence of different data scraping tools has made the process much simpler by helping them extract relevant data quickly.
Marketing and Sales
Every other business is dependent on its marketing and sales strategies. But to build an effective strategy, businesses need to catch up with the recent industry trends and market scenarios.
Web scraping helps them to collect price intelligence data, and product data, understand market demands, and conduct a competitive analysis. A quick fill-up on all this essential information can alone provide them with the advantage to gain a competitive edge over their competitors.
The data extracted can be further used in product development and setting effective pricing strategies to make a difference in their industry. It also helps them to maximize their revenue generation and achieve high profits.
Also, with a thorough knowledge of the market and its expectations, a business can successfully take hold of its marketing and sales strategy.
Monitoring Consumers Sentiment
Customers are the core of any business on which every company builds itself. Thus, to make any venture successful, it is first important to understand customers’ sentiments thoroughly.
Data extracted from relevant platforms can help you get access to reviews, expectations, and their outlook on any idea in a real-time scenario so that you can accordingly optimize your functions.
You can constantly keep track of your customer’s changing expectations by collecting both historical and present data to make your forecasts and predictions much stronger.
Analyzing consumer feedback and reviews can help you understand different opportunities to improve your services as well as instantly take hold of a situation to put it to your advantage.
Understanding consumers’ sentiments in providing them with the best of facilities will eventually help you to stay one step ahead of your competitors.
Product Development
For any business to be successful, it is important that your product is user-friendly and as per the needs and wants of your customers. Thus, product development requires huge data to research their market and customers’ expectations.
Web scraping can help researchers enhance their product development process by providing them with detailed insights through the acquired data. You can successfully extract the data quickly to make the process much more efficient and smoother.
Lead Generation
A great lead-generation process can help businesses reach additional customers. Especially in the case of startups who rely heavily on their lead generation and conversion process to sustain themselves in the market, data scraping software has proven to be a boon.
It helps them to reach out to leads by scraping the contact details of potential customers and makes the process easier. Earlier, manually collecting and gathering such information took a lot of time and effort, which is now reduced with the help of the automated solution, web scraping.
Read More: How Web Scraping can help in Lead Generation
Data Enrichment
Data enrichment is a technique to freshen up your old data with new data points. Web scraping when done on correct data sources can be used to get the latest data thus eliminating the risk of not reaching the right audience.
Data enrichment should not be confused with data cleaning which is altogether a different concept where the changes are made within the available set of data itself.
There are many use cases for data enrichment including marketing, sales engagement, investment, and many more.
To Build SEO/Rank Tracking Tools
According to a study by Scribd, B2B businesses rely on 34% of their traffic from this channel alone. (We have discussed this in the blog here)
If you are looking to build an SEO tool, you would certainly need a Google Search Scraping API. This API web scrapes Google search results.
You would get real-time data every time you scrape. This process can be automated too, for example, we recently built a Google Rank Tracking Tool in Google Sheets, which uses an API and is automated to track keywords daily.
The example of a rank tracking tool given was to help you understand how web scraping can be helpful in SEO.
There can be many more instances when web scraping could help you with real-time data of competitors and the market.
Other than the search engines you can scrape data from Google Images, News, Scholar etc. too.
Web Scraping to Identify Niched Influencers
If you are into marketing you might be aware of what influencer marketing is. Collecting a database when you are starting an influencer marketing campaign can be difficult. One such application of web scraping can be to collect an influencer list for your next marketing campaign.
Knowing which platforms your target audience hangs out on and scraping those particular platforms might help you to get niched influencers in no time. Although, there are many influencer marketing tools to find them, with web scraping you can do them at a much lower cost.
Final Words
Web data extraction is expected to grow to 16 Billion by 2035. It is growing steadily at ~16% CAGR.
The use cases of web scraping will increase as the data demand rises.
If you are a business, you can either avail it as a service. Or can use an API for this task. We at Scrapingdog provide a Web Scraping API that can help you to extract data from the desired platform.
Additional Resources
Here are some additional resources that can help you with your journey and gathering information about web scraping: –
Web Scraping with Scrapingdog
